Trade Promotion Management

Trade Promotion Management Services

Trade promotions play a critical role in driving sales, building brand presence, and strengthening channel relationships. At Interpnter, our Trade Promotion Management (TPM) services are designed to help businesses streamline, optimize, and maximize their promotional spend with measurable ROI.

Whether you’re in FMCG, pharma, retail, or any product-driven industry, our end-to-end TPM solutions ensure your trade strategies are efficient, transparent, and data-driven.

Our TPM Capabilities

• Planning & Budgeting
  Build promotional strategies aligned with sales goals and marketing budgets.

• Promotion Execution
  Ensure timely implementation across channels with zero operational delays.

• Claims Management
  Automate and validate distributor and retailer claims to avoid overpayments.

• Performance Analytics
  Monitor promotion outcomes with actionable insights and KPIs.

• Audit Trail & Compliance
  Maintain a clear record of every promotional activity for audit-readiness.

Why Choose Interpnter for TPM?

• Domain Expertise
  Proven experience in handling complex trade structures and promotions.

• Custom Solutions
  Flexible approach tailored to your business model and category dynamics.

• Integrated Systems
  Seamless integration with your existing ERP or sales software.

• Improved ROI
  Reduce leakage, control budgets, and enhance promotional impact.

• Transparent Reporting
  Real-time dashboards to track every penny of your trade spend.

Industries We Support

• Fast-Moving Consumer Goods (FMCG)

• Pharmaceuticals & Healthcare

• Consumer Electronics

• Retail Chains

• Food & Beverage

With Interpnter, you don’t just run promotions—you run them smarter. Let us help you bring efficiency, clarity, and profitability to your trade promotion efforts.